BITTER SISTERS BREWING CO

BLueprint process™  |  beer NAMING

THE Bitter Sisters STORY

Three type-A sisters and their laid-back baby brother walk into a bar. Wait, it’s not a bar, it’s a brewery. And they and their spouses own it! Bitter Sisters Brewing Company is a true labor of sibling love, so their brand needed iconography and copywriting that fully reflected their unique space in the dynamic world of craft breweries.

 

BEER NAMES

A major thing that sets Robot House apart from our peers is our experience writing sharp, attention-getting, award-winning copy. So collaborating with Bitter Sisters to name their line of signature brews was a delicious task (on many levels). This is a fun family with an irreverent sense of humor, so we sought to capture that spirit with beer-friendly wordplay that would also lend itself well to offbeat iconography.

 

We wanted the names to be as bold and immediate as the beers they describe, so we quickly hit on the idea of using compound words with a one-two punch. We also wanted to embrace the tough femininity behind the brand. We launched the four core brews: BUSYBODY, CATFIGHT, HISSYFIT, KNOCKOUT, with seasonals named by the client that pushed things even further: FAMILY TRIP, BITCH SLAP and, ahem…WINTER BUSH.

 

We did say they’re a fun client.

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LET’S WORK TOGETHER!

WANTED

 

BANK CREATIVE YOU CAN BANK ON

You won’t believe how much experience we have working with banks and credit unions. Seriously. We see the FDIC and NCUA logos in our sleep. Are you the financial institution of our dreams?

 

CASINO? CASI-YES!

There’s nothing more entertaining than entertainment, and nothing sells fun like fun creative. We’d be a sure bet for a gaming client, and promise to perform a medley of ‘80s new wave nostalgia tour hits to seal the deal.

©2016 ROBOT HOUSE CREATIVE