“Hillbilly Po’Boys & Oysters” was a great restaurant with a unique menu in an uncommon location hampered by a clunky name and an unclear message. Through the Robot House BluePrint Process™, we helped owner Aly Branstetter reveal the heart of this “traditionally untraditional treasure by
We recommended streamlining the name to simply “Hillbilly’s,” and we explored how to fully reveal the brand’s handcrafted, D-I-Y aesthetic. Goodbye oversized, laminated menus! Hello natural elements: wood, metal, glass. We decided to “Go Full Hillbilly” and develop a look and feel as original and unexpected as their dishes & drinks.
Hillbilly’s didn’t have a web presence outside of social media for its first two years, so we created a simple, mobile-friendly site to give visitors the most important information quickly: who Hillbilly’s is, what’s on the menu, and where can you find it. And, of course, how to have a hootenanny in the “Hillbilly Hole.”
SEE THE SITE
Hillbilly’s had the opportunity to run a :30 spot online and on TV with a budget too limited to produce a traditional restaurant commercial. So we had to get even more creative. We found the perfect harmonica instrumental and animated our brand platform to the beat. Now the world (or at least Oklahoma City) could see what it means to #GoFullHillbilly!
WATCH THE VIDEO
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There’s nothing more entertaining than entertainment, and nothing sells fun like fun creative. We’d be a sure bet for a gaming client, and promise to perform a medley of ‘80s new wave nostalgia tour hits to seal the deal.
405 202 1268
24 West Park Place, Suite B
Oklahoma City, OK 73103
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