ROCKFORD COCKTAIL DEN 2017-08-16T16:18:22+00:00

Project Description

ROCKFORD COCKTAIL DEN

Rockford Cocktail Den Panther Logo

THE ROCKFORD STORY

Owners Kyle Sweet and Anna & Drew Mains came to us with a challenge: name and brand a new cocktail bar in Oklahoma City’s burgeoning Uptown 23rd district that celebrates post-Mad Men, pre-disco 1970s style with a modern, local twist. Oh, and also inspired by vintage Playboy magazine.

So we worked closely with them to create Rockford Cocktail Den, named in honor of Oklahoma’s own James Garner. We designed a sexy, stylish brand for “cool cats on the prowl” and established a brand platform with a (literally) cheeky tone and a wholly unique vibe to stand out amongst the city’s growing bar culture.

Rockford Cocktail Den Lapel Pin
Rockford Cocktail Den Harvey Wallbanger
Rockford Cocktail Den Talor in Shorts
Rockford Cocktail Den iMac

WEB DESIGN & DEVELOPMENT

We captured the Rockford aesthetic online with a hint of the indulgent atmosphere and a focus on their delicious signature cocktails. Because the art direction is geared towards a more adult audience, we added an entry screen to ensure all visitors are aware of what the site contains before entering.

SEE THE SITE
Rockford Cocktail Den Mobile
Rockford Cocktail Den Laptop
Rockford Cocktail Den Laptop Close
Rockford Cocktail Den Mobile Site

COLLATERAL & INTERIORS

It’s not unusual for the Robot House team to discuss direction of the interior design of a client’s new business to ensure it clicks well with the brand standards, but we went above and beyond on our collaboration with Rockford—giving feedback on furniture and artwork before purchase, choosing paint colors and actually designing custom wallpaper for one of their main walls.

Early within the branding process we declared that 1973 Burt Reynolds (nude on a bearskin rug in the pages of ‘Cosmopolitan’ magazine) was the “spirit animal” of the Rockford brand, so we were more than excited to see Burt gracing the walls of the den – an area that’s become the most Instagrammed site since the doors opened.

Rockford Cocktail Den Signage at Night
Rockford Cocktail Den Signage
Rockford Cocktail Den Door Logo
Rockford Cocktail Den Wallpaper
Rockford Cocktail Den Interior
Rockford Cocktail Den Wall Signage
Rockford Cocktail Den Ashlee at the Bar

PHOTOGRAPHY

Rockford Cocktail Den Gin and Tonic
Rockford Cocktail Den Talor in Pink
Rockford Cocktail Den Talor on the Phone
Rockford Cocktail Den Pina Colada
Rockford Cocktail Den Ashlee on Green Couch

ROCKFORD COCKTAIL DEN

Rockford Cocktail Den Logo
Rockford Cocktail Den R Mark
THE ROCKFORD STORY

Owners Kyle Sweet and Anna & Drew Mains came to us with a challenge: name and brand a new cocktail bar in Oklahoma City’s burgeoning Uptown 23rd district that celebrates post-Mad Men, pre-disco 1970s style with a modern, local twist. Oh, and also inspired by vintage Playboy magazine.

So we worked closely with them to create Rockford Cocktail Den, named in honor of Oklahoma’s own James Garner. We designed a sexy, stylish brand for “cool cats on the prowl” and established a brand platform with a (literally) cheeky tone and a wholly unique vibe to stand out amongst the city’s growing bar culture.

Rockford Cocktail Den Lapel Pin
Rockford Cocktail Den Harvey Wallbanger
Rockford Cocktail Den Talor Shorts
Rockford Cocktail Den Manhattan
Rockford Cocktail Den iMac
WEB DESIGN & DEVELOPMENT

We captured the Rockford aesthetic online with a hint of the indulgent atmosphere and a focus on their delicious signature cocktails. Because the art direction is geared towards a more adult audience, we added an entry screen to ensure all visitors are aware of what the site contains before entering.

SEE THE SITE
Rockford Cocktail Den Laptop
Rockford Cocktail Den Website
Rockford Cocktail Den Mobile
Rockford Cocktail Den Interior iPhones
COLLATERAL & INTERIORS

It’s not unusual for the Robot House team to discuss direction of the interior design of a client’s new business to ensure it clicks well with the brand standards, but we went above and beyond on our collaboration with Rockford—giving feedback on furniture and artwork before purchase, choosing paint colors and actually designing custom wallpaper for one of their main walls.

Early within the branding process we declared that 1973 Burt Reynolds (nude on a bearskin rug in the pages of ‘Cosmopolitan’ magazine) was the “spirit animal” of the Rockford brand, so we were more than excited to see Burt gracing the walls of the den – an area that’s become the most Instagrammed site since the doors opened.

Rockford Cocktail Den Signage
Rockford Cocktail Den Door Signage
Rockford Cocktail Den Interiors
Rockford Cocktail Den Interiors
Rockford Cocktail Den Interior Signage
PHOTOGRAPHY &
ART DIRECTION

With vintage ‘Playboy’ magazine as an aesthetic inspiration, we partnered with photographer Simon Hurst on a photoshoot with local models to capture fun, flirty images with a spirit of provocative wholesomeness. We staged 5 different sets, bought vintage wardrobe, and art directed an entire library of images for Rockford to use in both print and interactive campaigns.  

Rockford Cocktail Den Ashlee Bar
Rockford Cocktail Den Gin and Tonic
Rockford Cocktail Den Talor Pink
Rockford Cocktail Den Old Fashioned
Rockford Cocktail Den Talor Phone
Rockford Cocktail Den Pina Colada
Rockford Cocktail Den Ashlee Couch

WANTED

BANK CREATIVE YOU CAN BANK ON
You won’t believe how much experience we have working with banks and credit unions. Seriously. We see the FDIC and NCUA logos in our sleep.
Are you the financial institution of our dreams?

CASINO? CASI-YES!
There’s nothing more entertaining than entertainment, and nothing sells fun like fun creative. We’d be a sure bet for a gaming client, and promise to perform a medley of ‘80s new wave nostalgia tour hits to seal the deal.