SUNNYSIDE DINER 2017-09-13T15:41:27+00:00

Project Description

SUNNYSIDE DINER

Sunnyside Diner Logo

THE SUNNYSIDE DINER STORY

Shannon Roper, Camille Roper and Aly Branstetter had a dream – to open up a new diner concept in the as-yet-undeveloped west end of downtown Oklahoma City. After our successful collaboration with them to elevate the branding of Hillbilly’s, we dove into Sunnyside Diner. Being diner aficionados, this was not a difficult assignment.

We worked with Aly, Shannon, and Camille to bring their vision of Sunnyside to life – creating a winking sun logo mark that’s become a local icon, a suite of diner illustrations used in a striking pattern on print and web, and a provocative theme, “It’s Always Sunday Morning at Sunnyside,” inspired by Shannon’s soundtrack pick of the song “Easy,” (the Faith No More cover of The Commodores classic, to be precise).

Sunnyside Diner Sun Egg
Sunnyside Diner Repeating Pattern
Sunnyside Diner Mug
Sunnyside Diner Tagline
Sunnyside Diner Signage

SIGNAGE & COLLATERAL

We began our collaboration while the building was being renovated (it had previously housed a B.F. Goodrich tire shop) and worked with Team Sunnyside to best feature the blue and gold color palette inside the space, from tabletop colors to woodgrain.

We designed the window signage which features the brand’s tagline, as well as menus, staff shirts, and the brand coffee mugs that have become an Instagram favorite. We also hand lettered the Sunnyside wordmark to emulate both vintage diner scripts and the smooth curves of neon signage.

Sunnyside Diner Side Signage
Sunnyside Diner Menu Cover
Sunnyside Diner Shirt
Sunnyside Diner iMac Angled

WEB DESIGN & DEVELOPMENT

Sunnyside Diner’s breakfast and lunch fare is simple, straightforward, and delicious, so we built a web presence for them that’s simple, straightforward, and filled with delicious imagery of Sunnyside menu items. It’s always fun to make a domain the call to action when possible, so we were pleased to discover the availability of EatAtSunnyside.com for their web and social presence.

SEE THE SITE
Sunnyside Diner Mobile

SUNNYSIDE DINER

Sunnyside Diner Logo
Sunnyside Diner Sun Egg
THE SUNNYSIDE
DINER STORY

Shannon Roper, Camille Roper and Aly Branstetter had a dream – to open up a new diner concept in the as-yet-undeveloped west end of downtown Oklahoma City. After our successful collaboration with them to elevate the branding of Hillbilly’s, we dove into Sunnyside Diner. Being diner aficionados, this was not a difficult assignment.

We worked with Aly, Shannon, and Camille to bring their vision of Sunnyside to life – creating a winking sun logo mark that’s become a local icon, a suite of diner illustrations used in a striking pattern on print and web, and a provocative theme, “It’s Always Sunday Morning at Sunnyside,” inspired by Shannon’s soundtrack pick of the song “Easy,” (the Faith No More cover of The Commodores classic, to be precise).

Sunnyside Diner Repeating Pattern
Sunnyside Diner Repeating Pattern
Sunnyside Diner Tagline
Sunnyside Diner Mug
Sunnyside Diner Signage
SIGNAGE & COLLATERAL

We began our collaboration while the building was being renovated (it had previously housed a B.F. Goodrich tire shop) and worked with Team Sunnyside to best feature the blue and gold color palette inside the space, from tabletop colors to woodgrain.

We designed the window signage which features the brand’s tagline, as well as menus, staff shirts, and the brand coffee mugs that have become an Instagram favorite. We also hand lettered the Sunnyside wordmark to emulate both vintage diner scripts and the smooth curves of neon signage.

Sunnyside Diner Signage Side
Sunnyside Diner Menu Cover
Sunnyside Diner Menu Open
Sunnyside iMac Angled
WEB DESIGN & DEVELOPMENT

Sunnyside Diner’s breakfast and lunch fare is simple, straightforward, and delicious, so we built a web presence for them that’s simple, straightforward, and filled with delicious imagery of Sunnyside menu items. It’s always fun to make a domain the call to action when possible, so we were pleased to discover the availability of EatAtSunnyside.com for their web and social presence.

SEE THE SITE
Sunnyside Diner Mobile

WANTED

BANK CREATIVE YOU CAN BANK ON
You won’t believe how much experience we have working with banks and credit unions. Seriously. We see the FDIC and NCUA logos in our sleep.
Are you the financial institution of our dreams?

CASINO? CASI-YES!
There’s nothing more entertaining than entertainment, and nothing sells fun like fun creative. We’d be a sure bet for a gaming client, and promise to perform a medley of ‘80s new wave nostalgia tour hits to seal the deal.