Your brand is not your logo. It's not the shade of green that your stationery has been printed in for the last 15 years. And it is most definitely not the stock photo of sassy, young executives with their arms crossed ready for action.
Your brand is you. It's the story of how you do business differently and why you do what you do. Much like building a house, our Blueprint Process™ is a collaborative, revealing and fun method we use with clients to build their story and reveal the soul of their distinct brand.
Below is a step-by-step breakdown of how it works.
We start off with a robust staff survey and brainstorming discovery session to unveil the history of the brand, address potential challenges, and review the goals and ideas behind the business.
Then it's a comprehensive look at the visual history of the brand stacked up against contemporaries and rivals to reveal the passion behind the business and really bring to surface why customers will care. This meeting is our first look at design inspiration like colors, fonts, and imagery, as well as initial messaging and potential brand personality.
This is the unveiling of the final direction of the brand. Highlighting what's at its core and really telling that story through logo design, identity materials, and a suite of tactical executions to really bring it to life.
A good story needs to be told, and this robot needs legs to get around. This final step is where we execute the deliverables whether that be a website, wearables, or a brand video.
WAIT, WHY ARE WE BUILDING A ROBOT,
I THOUGHT WE WERE BUILDING A HOUSE?
A robot is a machine capable of carrying out a complex series of actions automatically. In much the same way, your brand should automatically convey who and what you are to your audience. Plus, we like metaphors.
From simple, scrolling “brochure” sites to expansive online environments, we ensure every website reflects the voice and vision of our clients’ brands, and is designed with user experience in mind, to get visitors where they need to go as quickly as possible. We also create every site with mobile responsiveness to perfectly fit phones and tablets (chances are you’re reading this on one of those right now!).
As graphic designers, we’re definitely nerds for paper and ink. In our digital world there’s still a lot of power in print, and we collaborate with visionary partners to utilize techniques that will dazzle with look and touch. We can definitely keep things simple when necessary, but we always make sure it looks as unique as the brand it represents.
The process of building a brand is challenging, fun, and always rewarding. But it’s even better to give that brand the legs to spread the message far and wide. We’ve got years of experience creating multi-faceted advertising campaigns which utilize traditional and new media at their best, cutting through the clutter to make brands stand out amongst the competition.
We build brands and we build buzz, with social media as a key tool in launching a business or campaign. Social media allows us to engage with customers and the community in fresh, fun, quick ways that always stay true to the voice of the brand. A social presence that is honest, true, and human can build loyalty and spread grassroots buzz without huge investment.
Video is bigger than ever, and can be a key element in promoting a brand. We know the right questions to ask to tell an engaging story through on-camera interviews, and sometimes we let the music do the talking and edit a TV spot to a dynamic piece of music (a licensed song or an original commission by amazing talent from our local community). We partner with the strongest production team in town to craft video with soul and purpose, to make a lasting impression.
LOVE OUR WORK?
LET’S WORK TOGETHER!
BANK CREATIVE YOU CAN BANK ON
You won’t believe how much experience we have working with banks and credit unions. Seriously. We see the FDIC and NCUA logos in our sleep. Are you the financial institution of our dreams?
There’s nothing more entertaining than entertainment, and nothing sells fun like fun creative. We’d be a sure bet for a gaming client, and promise to perform a medley of ‘80s new wave nostalgia tour hits to seal the deal.
405 202 1268
24 West Park Place, Suite B
Oklahoma City, OK 73103
©2016 ROBOT HOUSE CREATIVE